EXCITE FOOD
Personalised Food Discovery Platform
A mobile and web platform that helps users discover recipes that fit their lifestyle, preferences and dietary needs, while connecting them with a community of food lovers.
Role
UX/UI Design · Product design · Visual identity · Wireframing · Prototyping
Tools
Figma · Adobe Illustrator · Adobe Photoshop
Year
2026
FOOD THAT FITS YOUR LIFE
Excite is a personalised food discovery platform designed to make healthy eating easier and more enjoyable. Users can find recipes based on their dietary preferences, allergies and nutritional goals to receive more relevant content.
The visual identity was designed to feel fresh, friendly and approachable while keeping the interface clear and easy to navigate.
The logo started from the idea of an “E” as a puzzle piece, representing personalisation and finding the right match. During the exploration, the negative space began to resemble the prongs of a fork, connecting the symbol to food.
The visual system combines warm colours, rounded shapes and clear typography to create an approachable interface across both mobile and web.
Rounded buttons, colour-coded tags and simple icons help users quickly recognise actions, preferences and recipe information.
Before designing the final screens, I mapped the main sections of the platform and explored how users would move between discovery, personalisation, profiles and social interactions.
A platform
for real
people.
DESIGNER WITH A MULTIDISCIPLINARY APPROACH
I’m a graphic and digital designer with background in 3D, animation and visual communication. I enjoy combining different disciplines to develop visual concepts, identities and digital experiences.